Kevin C. Thornton
Creative Communications Writer and Public Relations Professional

Manager, Project Comms and Content Creation

Leeward Renewable Energy

• Managing and implementing end-to-end content creation and storytelling including social media, video, website, and collateral establishing LRE’s leadership, differentiation and commitment to being a long-term partner in project communities.

 

Public Affairs Manager East

First Solar 

• Regional lead for stakeholder communications and community outreach for development of utility-scale solar projects in eastern U.S.

• Working with Development and Permitting to coordinate and implement outreach efforts including relationship building with local governments, groundbreaking events, and managing public interface.

• Contributing internal communications project success stories and social media updates.

 

Communications Consultant

Newbold Media & Communication

• Leading writing and communications component of social media-focused start-up.

• Writing for major Baltimore-area hospital website revision.

• Web writing and social media for Florida-based app start-up, marine safety firm, and California-based energy company.

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Regional Communications Manager

Exelon Power 

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• Lead communicator for New England region of national power portfolio.

• Handled all regional external communications including community and crisis communications, media relations, served as company spokesperson.

• Responsible for all internal and regional executive communications including monthly electronic newsletter and as-needed VP messaging.

• Communications lead for development of $250M power plant expansion.

• Managed third party PR firms, developed project-specific social media presence.

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Corporate Communications Manager

Constellation Energy​/BGE

 

• Coordinated all internal/external communications for 32 power plants across U.S. and Canada.

• Direct report to business area president; speechwriting, executive messaging.

• Developed and implemented weekly electronic newsletter for national employees.

• Communications lead for first wind power project built in Maryland, construction of $1B scrubber, coal ash class action suit, OSHA VPP national safety recognition.

• Developed and implemented successful communications plan in response to nuclear power plant being placed on Nuclear Regulatory Commission’s Watch list.

• Additional title with BGE included Management/Marketing Communications Writer - writing for corporate publications, bill inserts, creative input into corporate ad campaigns and resource documentation on company’s business strategy.

 

Supervisor Employee Comms   

 Blue Cross Blue Shield of MD

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• Managed staff of three with $200,000 annual budget dedicated to employee communications.

• Developed weekly employee newsletter and monthly sales publication; served as senior writer for video scripts, marketing collateral, and annual report.